YOUR NEXT FRACTIONAL
CHIEF MARKETING OFFICER
Senior marketing leadership — brand, positioning, and go-to-market execution —
without the full-time hire.
Future-ready clients
THE PROBLEM
You need marketing leadership — without the cost of a full-time hire.
Marketing is evolving at an unprecedented pace. AI, changing customer expectations, and an increasingly fragmented landscape demand more than tactics—they require leadership.
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Tactics without a unifying strategy
Channels and campaigns are running, but there's no narrative or brand strategy tying them together — activity without direction.
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Marketing leadership without the full time cost
Senior marketing leadership is expensive and slow to hire for. A fractional engagement gives you the same strategic ownership now, without the cost or risk of a permanent executive.
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Marketing is fragmented
Brand, content, campaigns, and channels live in different places and hands — with no one holding it together as one coherent strategy.
WHAT IS IT
What is a Fractional Chief Marketing Officer?
A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who works with your company part-time, on a flexible, ongoing basis — instead of as a full-time hire.
They bring the same strategic ownership as an in-house CMO: setting brand and positioning strategy, aligning campaigns and channels to a unifying narrative, and holding the marketing plan accountable — without the cost, risk, or lengthy hiring process of a permanent executive.
It's a way to put real marketing leadership in place at exactly the moment your business needs direction most.
WHAT’S INCLUDED
Customized to your Stage
No one-size-fits-all here. Scope flexes to what your business actually needs right now.
☑️ Brand & positioning strategy
A clear, differentiated narrative that everything else — campaigns, content, sales — builds on.
☑️ Marketing roadmap & go-to-market strategy
A prioritized plan tying channels, campaigns, and launches to business goals.
☑️ Campaigns, led end to end
Senior ownership from strategy through execution — not just direction handed off to someone else to run.
☑️ Team & agency oversight
Direction and accountability for in-house marketers, freelancers, or agencies already in motion.
☑️ Direct access to Lindsay
No account managers or layers — you work directly with a senior strategist.
☑️ Reporting & accountability cadence
Regular check-ins to track what's working, and adjust fast when it's not.
WHAT’S INCLUDED
Why Futurkind?
More than a marketing hire
A typical marketing hire gives you one person's bandwidth, pointed at the channels already in front of you. Futurkind gives you the output of a team, a whole-business perspective, and a foresight practice — supported by a proprietary AI-agent system most fractional marketing hires don't have access to.
01
The output of a team, at the cost of one hire
Lindsay's built proprietary AI agents that extend her capacity — strategy, content, campaign direction, and reporting move at the pace of a small team, for the cost of one fractional hire.
02
A future-forward, purpose-led point of view
Strategic Marketing grounded in where your category is headed next — shaped by a belief that the most durable growth is also regenerative growth, built for profit and impact.
03
Proven in the room, recognized beyond it
Lindsay's worked alongside 125+ brands — from Fortune 100s to early-stage brands. Named a Top 30 Global Innovator, her work has been featured in Business Insider, Bloomberg, and other major outlets.
Lindsay’s work has been seen on
“Imagine a world where business is used to heal people and the planet, where impact is a means to profit, where business IS wellness.”
- Lindsay Angelo, Founder, TED Talk
FIT CHECK
Who This is For
A strong fit if you’re…
A brand without dedicated senior marketing leadership
Running channels and campaigns with no unifying brand strategy
Not ready to commit to a full-time marketing executive
Wanting to prove the model before making a permanent hire
Looking for strategic ownership, not just tactical execution
Not the best fit if…
Looking for a one-off deliverable (see our consulting offerings)
Already have a CMO and need a marketing coordinator
What our Clients are Saying
125+ future-ready brands from fortune 100 through to early stage start-ups
★★★★★
"Working with Lindsay has been a seamless addition to our executive team. She's been a great source of strategic insight, giving us greater clarity in our unique offering as we move into the next stage of growth."
Tess Sloane & Alisha Adams
Founders, Eleven Eleven Consulting
★★★★★
"Lindsay's ability to take ideas and quickly shape them into a powerful story is second to none. She was instrumental in coaching us through crafting our why, what, and how."
Ryan Belitsky
CEO, All Kinds of Kind
★★★★★
"Lindsay's attention to detail, patience, and understanding of our vision — and what mattered at such an early stage — was instrumental in crafting our purpose and values from the ground up."
Mark Ghermezian
CEO, Gynger
★★★★★
"Lindsay's in depth understanding of the marketplace and her ability to deliver her insights creatively, in a way that resonates with her audience is second to none. Her foresight has proved true on numerous occasions, unlocking value, sparking innovation and giving us a leg up on the competition."
Susan Park
Former VP Strategy, lululemon; Current SVP, Hansae Fashion Worldwide
★★★★★
"Conscious consumption is the way of the future, and Lindsay challenges brands and retailers to ensure they think about meeting the needs of their consumers on more than one level."
Kurt Rachdorf
Director of Retail, The LEGO Group
Frequently Asked Questions
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A Fractional Chief Marketing Officer provides executive-level marketing leadership on a part-time or contract basis. Rather than focusing solely on campaign execution, a Fractional CMO develops marketing strategy, aligns teams, improves customer acquisition, strengthens brand positioning, and builds scalable marketing systems that support long-term business growth.
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A marketing consultant typically provides advice or support on specific projects, while a Fractional CMO becomes an embedded member of your leadership team. They help shape business strategy, oversee marketing execution, align cross-functional teams, establish performance metrics, and take ownership of growth initiatives over time.
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Organizations often hire a Fractional CMO when growth has stalled, marketing lacks direction, customer acquisition costs are increasing, or the business is preparing to scale. A Fractional CMO is also valuable during periods of transformation, fundraising, market expansion, or leadership transitions.
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Services vary based on business needs but often include marketing strategy, demand generation, customer acquisition, brand positioning, go-to-market strategy, marketing team leadership, AI-enabled marketing transformation, performance measurement, and executive coaching. At Futurkind, every engagement is tailored to your organization's goals and growth stage.
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The cost of hiring a Fractional CMO depends on the scope of work, level of engagement, and business complexity. Most organizations invest significantly less than the cost of hiring a full-time Chief Marketing Officer while still gaining access to experienced executive leadership. We customize every engagement based on your objectives and growth priorities.
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Yes. Many startups hire a Fractional CMO to build a scalable marketing foundation before investing in a full-time executive. A Fractional CMO helps establish positioning, customer acquisition strategies, marketing systems, and growth processes that support future expansion.
